I am a Brazilian creative director based in Amsterdam with extensive experience in socially engaged design projects, primarily in the cultural and health sectors. My cross-media design practice spans through brand identity, motion graphics and all forms of digital content.
Life & Work
Studios and partners
In the past two decades I have run three independent design studios, always with a focus on socially engaged projects, primarily for the cultural and health sectors.
My fantastic partners in these endeavours were Gabriëlle Marks, Aldje van Meer, Fred Inklaar (as Airplant) and Joost Verhaak (as Mount.nl).
Clients include UNESCO, IMF, World Bank, Al-Jazeera, PostNL, VPRO, Human, BNN/VARA, Amsterdams Fonds voor de Kunst, Amsterdam Museum, Lowlands Festival, COC, Het Nationale Ballet, Submarine, HIV Vereniging, Schorer Stichting.
In addition to my work on commissioned projects, I have taught digital media design at Willem de Kooning Academie in Rotterdam, audio-visual design at ARTEZ in Arnhem, and conducted design workshops at Merz Academie in Stuttgart.
I have also created and performed large scale video for live events and presented my work at various design events and conferences.
Travel: Hong Kong and the Netherlands
In the late 1990’s I left Brazil in search of broader horizons. During my travels I found a position as a creative producer for Channel [V] in Hong Kong. I later settled in the Netherlands where I obtained my Masters degree in design at the Sandberg Institute / Rietveld Academy. At the end of my studies I established my first business in Amsterdam, where I been working ever since.
Formative years: Brazil
I grew up in São Paulo, Brazil, where I studied Advertising, Marketing and Fine Arts. I began my career with print, designing books for Pinacoteca do Estado museum. I extended my practice into broadcast graphics during my four years as a creative producer at MTV Brazil.