I love working with people and telling their stories.
As a creative director based in Amsterdam, I have extensive experience in socially engaged design projects, primarily in the cultural and health sectors. My cross-media practice spans brand identity, motion graphics and all forms of digital content design.
My visual language is clear, concise and accessible.
I like to work in dialogue, whether with clients, stakeholders or students, through multiple design iterations. I bring to the table an associative mind, a fresh transcultural perspective and senior level work experience.
In a number of projects I gather data and conduct structured interviews with a specific group of people (e.g. dancers, mental health patients, creative professionals, vulnerable young women). The collected stories are remixed and condensed into visual storytelling. This form of visual ethnography is a method I am refining and expanding.
My clients include UNESCO, IMF, World Bank, Al-Jazeera, TNT Dutch Post, AFK Amsterdam Fund for the Arts, VPRO, BNN/VARA, Amsterdam Museum, Lowlands Festival, COC, Dutch National Opera & Ballet, Submarine Productions, Dutch HIV Association, Schorer Foundation for LGBT health.
STUDIOS and PARTNERS
In the past two decades I have run three independent design studios, always with a focus on socially engaged projects, primarily for the cultural and health sectors.
My fantastic partners in these endeavours were Gabriëlle Marks, Aldje van Meer, Fred Inklaar (as Airplant) and Joost Verhaak (as Mount.nl).
TEACHING, LECTURING and LIVE EVENTS
I have taught digital media design at Willem de Kooning Academie in Rotterdam, audio-visual design at ARTEZ in Arnhem, and conducted design workshops at Merz Academie in Stuttgart.
I have created and performed large-scale video for live music events, theater performances and awards ceremonies.