9 Best survey tools for collecting meaningful data

Poor-quality data isn’t just frustrating, it’s expensive. According to Deloitte¹, about 80% of companies lose between $10 and $14 million because of it.

That’s why reliable feedback from customers, users or employees is essential. But if you rely on a basic survey tool or simple form builder, you risk incomplete responses, biased samples and results that aren’t robust enough to guide decisions. Without advanced features like audience targeting and built-in quality checks, the data you collect could do more harm than good.

In this guide, we review the 9 best survey tools of 2025. Each one is assessed for its features, strengths and ideal use cases, so you can choose a platform that delivers trustworthy insights, fast.

The 9 best survey apps in 2025

1. Attest
2. Typeform 
3. Google Forms
4. Survey Monkey 
5. SurveySparrow 
6. Qualtrics 
7. Pollfish
8. Jotform 
9. Quantilope

Best survey tools at a glance 

Choosing the right platform can feel overwhelming with so many options on the market. To help you compare, here’s a snapshot of the nine leading survey tools covered in this guide. We’ve included their best use cases, standout features and G2 ratings.

Tool	Best for	Standout features	Rating
Attest	Fast, reliable consumer research across global audiences	• Access to 150+ million consumers across 59 • Built in safeguards to ensure genuine, trustworthy responses• Dedicated research managers support survey creation • Interactive results dashboard • Simple and transparent pricing	4.5
Typeform	Engaging, conversational surveys that boost response rates	• Conversational design with one question per screen • Custom branding with fonts, colors and media selection • 300+ integrations, including Slack, HubSpot and Google Sheets	4.5
Google Forms	Quick, no-cost surveys	• Free to use with virtually no response limits • Automatic syncing with Google Sheets for analysis • Real-time collaboration for multiple users	4.6
SurveyMonkey	All-purpose survey research	• Advanced tools for faster survey creation • Global reach with 335M+ respondents in 130+ countries • Advanced analytics with filters, crosstabs and sentiment analysis	4.4
SurveySparrow	Conversational and recurring surveys	• Chat-like conversational surveys to improve engagement • Automated recurring feedback survey functionality  • Multichannel distribution via WhatsApp, Slack and Teams	4.4
Qualtrics	Enterprise-level research	• Advanced survey builder with branching logic and workflows • Enterprise-level analytics with text analysis, regression and predictive insights • Global reach with multilingual surveys across email, SMS and social media	4.4
Pollfish	Flexible audience targeting	• Owned mobile-first respondent network via app partners • Advanced targeting with 7,000+ demographic and behavioral filters • Research management tools like SSO, folders and team sharing	4.6
Jotform	Customizable online forms and surveys	• Drag-and-drop form builder with extensive design options • 150+ app integrations, including CRMs and cloud storage • 10,000+ ready-to-use survey and form templates	4.7
Quantilope	Automated advanced research	• 15 pre-programmed advanced methodologies (MaxDiff, Conjoint, NPS, etc.) • Real-time processing and visualisation of results • Access to 300M+ global respondents	4.3

1. Attest: Best for fast, high-quality consumer insights

Attest is a research platform designed to help you make business decisions with confidence by prioritizing data quality, tailored research and robust insights for brands like Reddit, Interflora and Premier Foods.

With access to over 150+ million consumers across 59, Attest makes it easy to reach your target audience , whether that’s a broad consumer group or niche segment.

Instead of relying on a single survey panel, Attest connects to hundreds of sample providers. This means your surveys fill up to 3× faster and avoid the bias that comes from asking the same people over and over again.

To keep results trustworthy, every survey response passes through three layers of quality control — impossible, improbable and behavioral checks — so you can be sure the insights you see are both genuine and reliable.

On top of this, Attest uses AI to make analysis faster and sharper. Boards automatically select and visualise key insights, AI data analysis digs deeper into segments and variables, and AI summaries speed up the review of qualitative responses which means less time spent sifting through data and more time acting on it.

Attest helps businesses understand customer preferences and trends to enable informed decision-making throughout sectors like food and beverage, financial services and media and entertainment.

As one G2 reviewer notes: “Attest offers an impressive and intuitive platform for gathering consumer insights swiftly and accurately. The ease of use, combined with detailed analytics, makes it an invaluable tool for data-driven decisions.”

Standout features:

• Global audience reach: 150+ million consumers across 59 with precise demographic and behavioural filters.
• Dedicated research team: A dedicated Research Manager supports you with planning, unlimited survey reviews and analysis guidance to ensure reliable results.
• Data integrity guaranteed: Built-in safeguards reduce bias and low-quality responses to ensure trustworthy results. 
• Interactive results dashboard: Build custom charts and interactive Boards that automatically surface and visualise key insights using AI which transforms complex data into clear, shareable stories. 
• Simple, transparent pricing: Fixed rates per audience type make research costs straightforward and predictable.
  

Pros	Cons
G2 users mention that Attest is an Intuitive survey builder with standard and advanced question types like MaxDiff and monadic	New users may need a short adjustment period to become familiar with the platform’s full set of features.
Users highlight the ease and reliability of Attest’s support, which makes their experience smoother and more productive.
Users appreciate Attest’s ease of use, which makes gathering consumer insights fast

2. Typeform: Best for brand alignment

Typeform is a survey and form-building platform best known for its sleek, conversational survey design. The platform focuses on creating engaging experiences that feel more like a conversation than a questionnaire. This design-first approach helps increase response rates which makes Typeform a popular choice for marketers, UX researchers and startups who want surveys to reflect their brand personality.Instead of overwhelming respondents with a full list of questions, Typeform presents one question at a time in a clean, interactive format. This keeps surveys lightweight, approachable and enjoyable to complete.

Many G2 reviewers have commented on the platform’s ease of use, with one user remarking, “I love how easy it is to create professional-looking forms that people actually enjoy filling out.”

Typeform also integrates with essential tools like Slack and Salesforce and features an AI know-pilot that helps you build more effective forms, ask relevant follow-up questions and analyze data.

Standout features:

• Custom branding: Choose fonts, colors, images and videos to match your brand identity.
• Advanced conditional logic: Create dynamic question paths that adapt based on responses to enable more targeted and relevant responses.
• Integrations: Connect with 100+ apps including HubSpot, Slack and Salesforce and Zapier.

Pros	Cons
G2 users appreciate the engaging interface for easy survey creation and improved response rates.	Some G2 users note limited advanced analytics and customization.
Strong range of integrations with business and productivity tools.
Easy to customize surveys with brand visuals and media.

3. Google Forms: Best for quick, no-cost surveys

Google Forms is a free, browser-based tool that’s perfect for simple surveys, quizzes and feedback forms with no special software required. Its biggest strengths are simplicity and accessibility: anyone with a Google account can create and share a form in minutes.

It seamlessly connects with Google Sheets, delivering instant results and visual summaries like charts and graphs. This ease of use makes it especially popular with small teams that need fast, straightforward data collection.

As one Capterra reviewer remarks, “It integrates well with Google Sheets and provides real-time responses. What’s more, it’s completely free with several templates and themes readily available to choose from.”

Standout features:

• Free to use: Zero subscription fees and virtually no response limits.
• Real-time collaboration: Multiple users can edit and manage forms together.
• Question variety: Use multiple choice, dropdowns, file uploads and more.

Pros	Cons
Very easy to use with immediate visual feedback from the UI.	Basic design customization and analytics compared to advanced platforms, as noted by Capterra users.
Full integration with Google Sheets enables simple data export and manipulation.
Completely free and accessible via any Google account.

 4. SurveyMonkey: Best for all-purpose survey research

SurveyMonkey is a leading survey platform trusted by over 260,000 organizations worldwide, including brands like Uber, Adidas and Samsung.

Users can choose from 500+ expert templates or use its AI-powered builder to quickly create polished forms and surveys. SurveyMonkey has a global audience panel with respondents in 130+ countries.

The platform makes it easy to turn feedback into actionable insights with automated charts, filters and crosstabs. Users can quickly see both summary and individual responses, generate visual reports and apply advanced logic to hone in on nuanced insights that drive better outcomes.

It also features integrations with over 200 platforms, like Mailchimp and Salesforce. One G2 user notes, “It’s a really intuitive, easy-to-use tool and can be integrated with various systems, including Microsoft applications, emailing solutions, and even third-party databases to load and store data and responses.”

Standout features:

• AI-powered survey creation: Build surveys faster with smart question suggestions.
• Global reach: Access a panel of 335M+ respondents across 130+ countries.
• Advanced analytics: Use filters, crosstabs and sentiment analysis for deeper insights.

Pros	Cons
G2 users highlight SurveyMonkey’s ease of use, and note that it makes essential survey features simple to access and apply.	Some G2 users say pricing feels inflexible, especially for occasional surveys or when targeting niche audiences.
SurveyMonkey offers a variety of ready-made templates for brand tracking, customer satisfaction and market research.
AI-generated insights and real-time dashboards speed up analysis and make results easier to interpret.

5. SurveySparrow: Best for conversational and recurring surveys

SurveySparrow is a survey platform that delivers chat-like experiences and supports recurring feedback collection.

The platform’s conversational surveys mimic real dialogues, helping respondents feel more relaxed and boosting completion rates compared to traditional forms. Beyond web and mobile, SurveySparrow also allows surveys to be distributed via platforms like WhatsApp, Slack and Microsoft Teams which makes it easier to reach people where they already spend time.

As one G2 user puts it: “SurveySparrow’s conversational interface makes surveys feel like natural chats, boosting engagement and response rates.”

SurveySparrow also supports NPS surveys which enables organizations to reliably measure customer sentiment. Alongside this, the recurring surveys feature, makes it well-suited for continuous feedback programs such as employee pulse checks or customer satisfaction tracking. This combination of conversational design, NPS measurement and multichannel distribution makes SurveySparrow a strong choice for HR, marketing and customer experience teams.

Standout features:

• Conversational surveys: Chat-like survey design that feels more natural to respondents.
• Recurring surveys: Automate regular feedback cycles for employees or customers.
• Ticket management: This feature allows you to convert customer feedback into actionable support tickets to close feedback loops in real time.

Pros	Cons
Many G2 users have praised SurveySparrow’s helpful customer support.	Some G2 users have remarked on limited features, especially on lower tiers.
G2 users value SurveySparrow’s customization options and note that this functionality makes surveys both enjoyable for users and efficient to create.
Strong integrations with popular business and HR tools.

6. Qualtrics: Best for enterprise-level research

Qualtrics is an enterprise-grade research and experience management platform used by organizations worldwide to understand and improve customer, employee, brand and product experiences.

Known for its advanced functionality, Qualtrics offers a flexible survey builder, distribution options and advanced analytics capabilities. It also provides robust reports and dashboards, with over 30 graph types and easy export options to formats like CSV as well as Excel and SPSS files.

The platform is especially well-suited for large organizations running complex research programs across multiple markets. As one G2 user puts it “Qualtrics improves the quality of research and feedback, which is critical for the growth of enterprise learning.”

Standout features:

• Advanced survey builder: Create complex surveys with a wide choice of question types, branching logic and customizable workflows.
• Enterprise-level analytics: Analyze results with tools like text analysis, crosstabs, regression and predictive insights.
• Global reach: Run multilingual surveys and distribute them through multiple channels, including email, SMS and social media.

Pros	Cons
G2 users say Qualtrics is intuitive and easy to navigate, and they find it simple to build surveys and analyze results.	Some G2 users report difficulty customizing survey layouts and visual dashboards.
G2 users highlight Qualtrics’ flexibility and scalability for creating and managing surveys across a wide range of business needs.
Scales well for enterprise use, supporting large and global research programs.

7. Pollfish: Best for flexible audience targeting

Pollfish is a mobile-first survey platform built for immediate consumer insights.
Pollfish delivers surveys via its own global respondent network, rather than third-party panels to ensure fast, high-quality responses. Using Random Device Engagement (RDE) sampling, Pollfish reaches respondents organically through mobile apps to provide access to diverse audiences worldwide.

Users can take advantage of advanced targeting, with access to over 7,000 verified audience filters. The platform also supports research collaboration with team-focused tools like single sign-on, folders and one-click survey duplication which makes it easier to manage large projects.

In addition, Pollfish is easy and intuitive to use, as one G2 user explains, “It’s got an intuitive layout that allows me to create surveys as simple or complex as I would like them to be, quickly and easily.”

Standout features:

• Owned audience network: Access Pollfish’s global respondent pool via a wide network of mobile app partners to reach millions of smartphone users without third-party panels.
• Advanced audience targeting: Choose from nearly 7,000 filters to find exactly the people you want to survey..
• Easy research management tools: Supports features like single sign-on, organized folders, team sharing and one-click survey duplication.

Pros	Cons
Quick and helpful customer support, according to G2 users.	Some G2 users have remarked on limited customization and visualization.
Easy and efficient setup, and intuitive layout as described by G2 users.
Access to a global, verified response network owned by Pollfish.

8. Jotform: Best for customizable online forms and surveys

Jotform is an online form builder that doubles as a survey tool that offers a highly customizable way to collect data.

With drag-and-drop functionality, users can create surveys, registration forms, quizzes and more without coding. Jotform also integrates with over 150 third-party apps, including Google Drive, Slack and HubSpot which makes it easy to connect survey data to existing workflows.

As one G2 user notes: “Jotform is incredibly user-friendly and versatile. It allows us to build everything from simple contact forms to more complex workflows like internal requests, patient check-ins, surveys and event RSVPs.”

Jotform is widely used by small businesses, healthcare providers, government organizations and nonprofits for a range of tasks from customer satisfaction surveys to event registrations.

Standout features:

• Customizable surveys: Drag-and-drop form builder with extensive design options.
• Integrations: Connect with 150+ apps, including CRMs, cloud storage and messaging tools.
• Templates library: 10,000+ free templates for surveys, forms and questionnaires.

Pros	Cons
Many G2 users highlight Jotform’s ease of customization which makes surveys adaptable to any need.	Some G2 users mention that Jotform’s pricing can feel restrictive, with essential features locked behind higher-tier plans.
G2 users praise its quick and easy integration with over 150 essential apps.
A drag-and-drop builder with extensive design options makes it easy to create fully customized surveys and forms.

9. Quantilope: Best for advanced research

Quantilope is an end-to-end research platform designed to automate sophisticated survey methods that usually require specialist expertise.

With 15 pre-programmed methodologies, including Maximum Difference Scaling (MaxDiff) and Net Promoter Score (NPS), businesses can run advanced studies on brand tracking, concept testing, pricing research, segmentation and more, with just a few clicks.

The platform analyzes and visualizes survey responses in real time. An intuitive survey builder and AI-driven analytics give both research experts and non-specialists easy access to insights. It also connects to a global panel of over 300 million consumers which makes it well-suited for large-scale market research.

As one G2 user states: “It is user-friendly, and it allows you to learn more about other methodologies. Its tutorials are clear and helpful, plus their research team is always there for you if you need more assistance!”

Standout features:

• Automated methodologies: 15 advanced survey question types that includeMaxDiff, NPS, Price Sensitivity Meter and Implicit Testing.
• Real-time insights: Responses are processed and visualized in under a second to enable rapid learning and adjustments.
• Extensive reach: Tap into a trusted panel of over 300 million consumers worldwide.

Pros	Cons
G2 users highlight Quantilope’s ease of use, noting that the platform is user-friendly and visually intuitive to navigate.	Some G2 users mention that the platform has a learning curve for those new to advanced survey methods.
Quantilope’s readily available customer support helps resolve concerns quickly and enhances overall usability, as noted by G2 users.
Automation functionality drastically speeds up the traditional research cycle.

How to choose the best survey tool for your business

With hundreds of survey tools promising perfect insights, how do you know which one’s worth your time? The right platform should feel effortless to use, while giving you confidence that the results you see are robust and actionable. Here are six features to look for when comparing your options:

Advanced question types

Basic multiple-choice or text fields only get you so far. Look for question formats like NPS, MaxDiff and even image or video-based questions. These unlock richer feedback, from gauging brand sentiment to prioritising new product features, that simple forms can’t capture.

Logic and audience routing 

Not every respondent needs to see every question. Branching logic ensures respondents only see the questions relevant to them, while quota-setting and targeting controls keep your sample balanced. Together, these features minimise survey fatigue, improve completion rates and deliver cleaner data that better represents each segment of your audience.

Built-in audience access

 If you don’t already have your own list of respondents, consider a platform that comes with its own verified panels. These allow you to filter by age, location, or behaviours and reach specific groups on demand, whether that’s US pet owners or Gen Z gamers. Built-in audiences save you the time and cost of separate recruitment, with incentives and screening handled for you.

Real-time analysis and segmentation

Collecting data is just the start. Tools with live dashboards, filters and crosstabs let you see patterns as responses come in, rather than waiting for a data analyst. Some even use AI to flag key findings automatically, making it easier for non-researchers on your team to understand results at a glance.

Customization and branding

Surveys should feel like a natural extension of your brand. Choose a tool that lets you add your logo, apply your colour palette, and, if needed, white-label the entire experience. A professional, consistent design builds trust with respondents and keeps your brand front and centre.

Ease of use

The best survey platform is the one your team will actually use. Drag-and-drop builders, ready-to-go templates and intuitive dashboards reduce friction so anyone — whether a seasoned researcher or a first-time user — can design, launch and analyse surveys confidently.

Create your first survey with Attest 

Choosing the right survey tool can shape how confident you feel in every decision that follows. A strong platform gathers feedback you can trust and presents clear insights to help you understand your audience and act quickly in a changing market.

If you’ve been thinking about running your first survey, now’s the time. Even a simple project can surface insights that shape smarter strategies and unlock growth.

How Attest helps businesses unlock better insights

Brands across industries already use Attest to make research more actionable. For example, Suntory America used Attest to explore US drinking habits and uncover new opportunities in ready-to-drink beverages. Ocean Bottle used Attest’s segmentation tools to identify new customer groups and launch a more affordable range. And Reddit regularly taps into Attest’s multi-market capabilities to prove its competitive value to advertisers worldwide.

Whether you’re tracking brand performance, testing creative or validating a new product idea, Attest makes it simple to get reliable insights from the audiences that matter most — quickly and at scale.

Ready to see what better research could do for your business? Start your first survey today and turn insight into impact.

Sources
¹Deloitte. (n.d.). Quality management in data governance. Deloitte Central Europe. Retrieved August 29, 2025, from https://www.deloitte.com/ce/en/services/consulting/perspectives/bg-quality-management-in-data-governance.html