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Subscriptions: Scaled — Digging deep into consumer behavior

Bel Booker

Senior Content Writer 
Last updated on
August 1, 2023
Table of contents

Listen to Attest CEO and Founder Jeremy King on the Subscriptions: Scaled podcast.

Jeremy explores various aspects of subscription businesses, focusing on understanding triggers for cancellations, strategies for winning back churned customers and attributions of blame for cancellations.

We researched consumer perspectives and found that external factors — like the economy and the subscription company itself — are often blamed for cancellations.

Hear the full episode on Apple Podcasts or on Spotify…

And you can get more data on customer loyalty in our report on Navigating the brand loyalty crisis. We surveyed 2,000 UK consumers to get to the bottom of what makes them switch brands, and crucially how you can keep them on board.

Boost your customer loyalty

Figure out how to turn consumers into loyal customers with our new survey data and report, in partnership with MAD//Fest.

Read the full report

Bel Booker

Senior Content Writer 

Bel has a background in newspaper and magazine journalism but loves to geek-out with Attest consumer data to write in-depth reports. Inherently nosy, she's endlessly excited to pose questions to Attest's audience of 125 million global consumers. She also likes cake.

See all articles by Bel