How Trustpilot used data to understand brand perception… and improve it!

Bel Booker

Senior Content Writer

Last updated on
April 6, 2023

Table of contents

Hear from Lauren Sims, Trustpilot’s Head of Consumer Marketing at the Attest Brand Growth Meetup 2022.

A look at how Trustpilot launched a global brand tracking study to understand brand awareness and perception with their consumer audience, how they’ve applied the learnings, and why it’s now being used as a key indicator of business health.

The Experts’ Guide to Brand Tracking

How to look at the impact of things like audience reach, panel diversity, and survey design to help you decide whether your current brand tracker is up to scratch.

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Bel Booker

Senior Content Writer

Bel has a background in newspaper and magazine journalism but loves to geek-out with Attest consumer data to write in-depth reports. Inherently nosy, she's endlessly excited to pose questions to Attest's audience of 125 million global consumers. She also likes cake.

See all articles by Bel

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