ViiV Healthcare and HVN – Dutch HIV Association approached me to design visuals for a social media campaign to reduce stigma around HIV and to bring out solidarity from the general population. Selfies collected during the campaign will be used in anti-stigma banners during the Amsterdam International Aids Conference in August 2018.
ALL LINKED TOGETHER
A symbol split it in two halves links together the campaign participants, reinforcing the idea of working together to fight stigma. Each uploaded selfie is branded with the two half symbols and becomes part of a larger wallpaper.