Dutch AIDS activists invited me to be the art director of the event that kicked off the 2018 World AIDS convention in Amsterdam. The march is a relatively short opportunity to attract attention of authorities, press and public, online and on the streets.
I conveyed this energetic activism through assertive typography, concise slogans and bright, contrasting colors. Even a brief contact with the material should have a strong impact.
The logo and ‘zero’ slogans had several physical and digital applications, from flags and banners to video and social media posts.