Jacob Barker

LinkedIn

Customer Research Principal 

Jacob has 15+ years’ experience in research, coming from Ipsos, Kantar and more. His goal is to help clients ask the right questions, to get the most impact from their research and to upskill clients in research methodologies.

See all articles by Jacob

Articles written by Jacob Barker

Research

Tap or Cap? What Consumers Really Think About Removing the £100 Contactless Limit

Finserv

Estimated reading time:5 min read

September 17, 2025
By Jacob Barker
Research

The savings knowledge gap – and how finserve brands can help close it

Finserv

Estimated reading time:8 min read

August 14, 2025
By Jacob Barker
Research

What pension savers aren’t telling you

Finserv

Estimated reading time:7 min read

July 7, 2025
By Jacob Barker
Research

Cash is back: hard money sees a post-pandemic resurgence

Finserv

Estimated reading time:7 min read

June 19, 2025
By Jacob Barker

What is monadic testing? How to use it to your advantage

Estimated reading time:9 min read

October 10, 2024
By Jacob Barker

What is market positioning? 7 Tips to create a recognizable brand

Estimated reading time:13 min read

June 6, 2024
By Jacob Barker

How to minimise survey response bias

Estimated reading time:10 min read

July 1, 2025
By Jacob Barker

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